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Leicester City And The Underdog Brand – How Content Marketing Can Help

Benjamin Franklin may have said the only two certain things in life are death and […]

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How To Create Reader Personas To Hit Your Target Audience

The attention span of the average blog reader seems to be shrinking all the time, […]

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8 Tips For Creating Mobile-Friendly Content

“You’ve got to ensure your content is mobile-friendly.” We’ve heard that time and time again […]

  • instant-articles-feature

An Introduction To Facebook Instant Articles

The time is finally upon us. Facebook Instant Articles, the feature that the social platform […]

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5 Questions Every Firm Should Ask Before Signing Up To A New Social Platform

Thinking of expanding your social media efforts but not sure whether the new platform is […]

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10 Things Every Content Writer Should Be Doing

One of my pet peeves is writers who don’t try. Some writers just think that […]

  • social-platform-feature

Which Social Media Platform Works Best For Your Business?

Content may well be king, but just as every king needs a queen, sparkling content […]

  • customer-complaints-feature

10 Steps To Great Customer Service Via Social Media

Today’s consumers aren’t necessarily inclined to pick up their phone if they experience an issue […]

  • instagram-changes-feature

Could Instagram’s Changes Affect Your Content Marketing?

Nobody likes change. Or at least that’s how it seems when a major social network […]

  • twitter-roi-feature

How Does A Law Firm Get ROI On Twitter?

Why should a law firm use Twitter? Some firms adopt a kind of laying-the-table approach […]

  • mobile-friendly-design-feature

Google Strengthens Mobile-Friendly Ranking Signal – Is Your Site Mobile Ready?

Remember last year’s furore over ‘Mobilegeddon’? When Google introduced the mobile-friendly ranking signal which favours […]

  • content-hard-sell-feature

How To Hide The Hard Sell In Your Content Marketing

Content marketing can be a tricky old game. After all, trying to juggle the various […]