Building a personal brand has huge potential in a B2B sales context.
It can raise your visibility and credibility, drive traffic to your website and build productive relationships.
It’ll come as little surprise to hear that LinkedIn is your ticket to establishing relationships with prospective clients. However, aimlessly sending InMails and resorting to asking your connections to introduce you to new people simply won’t cut it anymore.
We’ve created a tried and tested approach to LinkedIn marketing that delivers real results. We can develop your professional network and showcase your industry intelligence within your sector to drive more leads your way.
We'll manage the whole process for you, train you to do it yourself,
or simply supply the content which drives the activity.
Why is personal branding so important?
People buy from people, so a strong a personal brand builds recognition and trust, which opens up professional opportunities. It helps you stand out from your competitors so you’re not just ‘another salesperson’.
Lead generation is a numbers game and with traditional methods like telemarketing and email the numbers can feel like they’re stacked against you. LinkedIn and Twitter can help you contact the right person, at exactly the right time, with the right message.
Why market through LinkedIn?
For B2B lead generation and personal branding, no other platform offers the same opportunities as LinkedIn for growing your audience and then converting that audience into clients and advocates.
As well as allowing you to build a community around your brand and establish yourself as an authoritative voice on your chosen subject, it also gives you the platform to:
- Amplify content and drive targeted traffic to your website
- Identify suitable targets and build a database of potential clients
- Build your reputation as a credible expert
- Cultivate relationships as you interact and engage with your audience
- Convert these relationships into leads/opportunities
What is Sales Navigator?
We believe Sales Navigator to be the ‘secret sauce’ when it comes to personal branding in a B2B context. It might be because it’s a premium service, but Sales Navigator is being severely under-utilised on LinkedIn.
Sales Navigator allows you to:
- Build a database of leads that match your target criteria using advanced search
- View full profiles of leads who aren’t in your network
- Escape the noise and focus on the right people
- Monitor the activity of these hand-picked contacts; ‘warm them up’ before starting natural conversations
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